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7 Reasons to Attend ITB Berlin 2023

One of Europe's leading travel trade conferences is right around the corner. In the 2022 edition, it hosted 60,700 convention attendees from 125 countries. In addition, 20,000 initial business contacts were made, resulting in 14,000 leads and 3,200 business meetings being arranged at the Digital Business Day. Needless to say that if you want quality exposure and business leads, ITB Berlin 2023 is where you need to be.

In 2023, ITB Berlin will take place between the 7th and 9th of March at the Berlin ExpoCenter City exhibition center. Even if you don´t plan on exhibiting at the event, you will easily be able to schedule countless meetings with the top industry companies and professionals.

Here are 7 reasons to attend ITB Berlin 2023

1. Knowledge

Attend a diverse program of panel discussions, workshops, and keynote speeches by top industry experts from around the globe. Stay up to date with the latest industry trends and compress hours of research into 3 days. Pro Tip: with the surge in popularity of ChatGPT over the past few months, you can count on learning more about how to apply A.I to your travel business.

7 Reasons to Attend ITB Berlin 2023

2. Network

Closing deals in this industry can be the result of years of relationship building from event to event. People in the travel industry tend to stick around, sometimes hoping between companies. Plant the seeds now for potential fruitful collaborations in the future.

3. Bypass the "gatekeepers"

Gatekeepers are those who stand between you and the decision maker who actually gives a deal the green light. ITB Berlin will allow you to easily meet the C-level suite of thousands of companies worldwide and slash the sales cycle duration.

4. Discover new products

ITB Berlin is a launchpad for new products and offerings by hundreds of travel companies. Whether it be new technology tools or destination tours, you will likely discover new potential products and services to enhance your business. One of those

services you will discover is Pruvo's post-booking profit optimization service which helps travel companies generate much more profit from the reservations they ALREADY sold. DM us on Linkedin to book a meeting.

PruvoAI can help you increase hotel booking profitability

5. Compress time

Tired of your sales cycles lasting 6 months to close? Compress time by "speed networking" with the companies most relevant to you. These short, 15-minute meetings will go a long way toward creating trust and shortening your sales cycles.

6. Exposure

If you are considering exhibiting, ITB Berlin will give you exposure to many of the leading industry companies. Whether you exhibit or not, you will have an incredible opportunity to showcase your company and services.

7. Berlin is an awesome city

Attend ITB Berlin

Berlin in March is gorgeous! While it can still be a bit chilly, enjoy your spare time in one of the most culturally diverse cities in the world. Indulge in amazing world-class cuisines for your post-event dinners. Berlin is one of the most optimal cities for attending a trade show.


If you are still doubting if you should attend ITB Berlin this year, we hope these 7 reasons why you should attend help tilt your decision to a positive one. See you in Berlin!

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