How to Ethically "Spy" on Your Travel Competitors & Win More Bookings

Want to stay one step ahead of your competitors in the travel industry? Here are three clever ways to spy on your travel competitors and their strategies and improve your own marketing—without breaking a sweat.

1. Facebook and LinkedIn Ad Libraries

Curious about what ads your competitors are running? Both Facebook and LinkedIn offer ad libraries that reveal active campaigns. By studying these ads, you can identify their messaging, visuals, and offers—then refine your own strategy for better results.

2. Keyword Spying with Tools like SEMrush

SEO and paid search are powerful competitive battlegrounds. Tools such as SEMrush let you analyze which keywords your competitors rank for, what their top-performing pages are, and where they’re investing ad spend. With these insights, you can strengthen your SEO and PPC efforts to outrank them.

3. Newsletter Monitoring

Sometimes, the best insights land directly in your inbox. Subscribe to competitor newsletters to learn about their content themes, frequency, and promotional tactics. This gives you a front-row seat to their marketing playbook.

Spy smart, adapt quickly, and you’ll keep your travel business a step ahead. To further maximize profitability, try Pruvo’s repricing calculator to see how much additional revenue you can unlock.