4 Essential Tips for Choosing the Right Hotel Supplier

Selecting the right hotel supplier can make or break your travel business. Here are four key factors to guide your decision:

1. Regional Alignment Choose suppliers that specialize in the same regions where your business operates. This alignment ensures smoother operations and stronger market penetration.

2. Technical Capabilities Evaluate a supplier’s technology. Reliable API response times, scalability, and proactive downtime notifications are critical for efficiency and customer satisfaction.

3. Look-to-Book Ratio Work with suppliers whose look-to-book ratio matches your business model. This prevents wasted resources on unproductive searches and improves overall performance.

4. Direct Contracting Suppliers with strong portfolios of directly contracted hotels offer more competitive rates and better availability—a real game-changer for profitability.

By focusing on these factors, you’ll position your business for stronger growth and better margins. Don’t forget to use Pruvo’s repricing calculator to estimate how much additional profit you can generate.