3 Ways For Travel Brands to Stand Out in a Competitive Market

In today’s crowded travel marketplace, capturing attention and driving bookings requires creativity and precision. Here are three powerful strategies your brand can use to stand out and boost conversions.

1. Geo-Targeting with Local Discounts

Use geo-targeting to promote exclusive deals to travelers within driving distance of your destination. Display local-only offers through website banners or ads to tap into last-minute, spontaneous travel plans. This strategy helps fill empty rooms quickly while creating urgency and excitement.

2. Influencer Partnerships

Collaborate with influencers who genuinely align with your brand values and have firsthand experience with your services. Authentic recommendations from trusted voices build credibility, expand reach, and encourage new customers to book through your platform.

3. Gift with Purchase

Offer a special perk or surprise gift with every booking. Whether it’s a free local experience or a mystery reward, this “gift with purchase” approach adds value, sparks curiosity, and motivates travelers to complete their reservations.

By applying these three strategies, your travel brand can cut through the noise, attract more customers, and drive higher sales.

👉 Don’t forget to use Pruvo’s Repricing Calculator to see how much additional profit Pruvo can generate for your business.